Payments to access personals and dating; business and investment; and entertainment and lifestyles categories accounted for 65% of all online content buying in the first half. That was up from 61% a year ago.
From the unconventional My Own Private Idaho and the experimental Gerry to the "feel good" Hollywood hit Good Will Hunting, Gus Van Sant has consistently defied expectations. Van Sant's latest film, Elephant, a fictional account of two teenage boys on a murderous rampage at their Portland high school, may be his most shocking work yet. Some say the movie, clearly inspired by the 1999 killings at Columbine High School, is little more than a snuff film. Willamette Week's David Walker talks to Portland's prodigal filmmaker as he prepares for the storm of controversy likely to result from his insistence on following his own vision.
"Commuter papers have been shown to be read by huge numbers of professionals and attract lucrative advertising, while paid dailies face limited growth prospects and have all but lost the ability to charge a premium for home delivery," says a new report from the International Newspaper Marketing Association, according to Editor & Publisher (paraphrasing from the report). E&P also talks to a consultant who says he's "been told of (free commuter dailies) being planned in three cities."
U.S. auto sales slowed in September from their torrid August pace, but automakers on Wednesday said car and truck buyers shopped at a brisk rate last month, thanks to incentives, new models and an improving economy.
Signaling yet another mixed signal for the ad spending outlook, the ad industry equities research team at Merrill Lynch Wednesday issued a report revising the firm's advertising forecasts down from earlier predictions. The move follows a modest upward revision made recently by Zenith Optimedia Group, as well as a MediaPost survey of media planners and buyers that pointed to a markedly lower traditional ad spending outlook for 2004 than those issued by major forecasters including Zenith and Universal McCann.
Rebecca Schoenkopf grew up with a daddy who was an addict, so she knows first-hand the scourge of drugs. Still, she finds vexing the myriad hypocrisies of the war on drugs and thinks the White House Office of National Drug Control Policy's $170 million budget is outrageous. OC Weekly sent Schoenkopf to the Office's panel discussion, "Marijuana & Kids," where she found reasonable looking "experts" who misused statistics and contradicted each other as well as their own press materials in their rush to demonize the evil weed.
After World War I, there were only 3,000 miles of paved roads in the United States. Then came Route 66 -- dubbed the "Mother Road" by the dustbowl Okies heading to California in John Steinbeck's The Grapes of Wrath -- which linked Chicago to Los Angeles and ran through eight states. In Illinois Times' annual Route 66 issue, Paul Ingle looks at the Dixie Truckers Home, which opened 75 years ago in McLean, Illinois, just north of the state capital, Springfield. The Dixie's story mirrors the history of the Mother Road and the golden age of the small-time entrepreneur. But on July 31, the Dixie passed into corporate hands, and the pioneering ideas of the oldest truck stop on Route 66 will be absorbed into a franchising plan that will stamp the name cookie-cutter fashion on a variety of businesses on the laser-straight Interstate 55, and the true Dixie will then take its place in history alongside the fabled Route 66.
An ad for the prescription drug Zoloft asks: "Feeling sad? Anxious? Tired?" Zoloft is sold by Pfizer as a treatment for depression and other disorders. It is but one of many print and broadcast advertisements that pitch prescription drugs directly to consumers - a category of ads scrutinized last week at a hearing held by the Food and Drug Administration.
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