The Chicago Tribune reports that Gannett Co., Tribune Co., Hearst Corp., Media News Group and Cox Newspapers are in talks to form a common ad sales force to offer national advertisers "one-stop shopping" for online ad space in seven of the top 10 U.S. media markets. The consortium would both overlap with and compete against Yahoo's national ad network.
The Audit Bureau of Circulations, the Newspaper Association of America, and Scarborough Research have developed Audience-FAX, a new measurement that combines newspaper circulation, readership and online audience, Editor & Publisher reports. In a conference call, industry leaders said that the new metric calls attention to the "full reach" of newspapers at a time when much of the media attention is on the decline of newspaper sales. More than 200 daily papers are participating in the Audience-FAX program.
The AAN member bi-weekly has been named the recipient of this year's Molly Ivins "Give 'Em Hell" Award from the Project, which promotes racial, social, and economic justice through education and litigation. "[The Observer] covers stories crucial to the public interest and provokes dialog that promotes democratic participation and open government, in pursuit of a vision of Texas where education, justice, and material progress are available to all," the Project says in a statement.
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