Bloomington Voice Now Bloomington Independent

Name Change is the Result of Settlement with Stern Publishing.

The “Bloomington Voice ” died on August 20. That was the day its replacement, the “Bloomington Independent,” first hit newsracks.

It’s still the same paper; only the name has changed.

The transformation is the result of a settlement reached by NewVoice Communications, the paper’s parent company, and Stern Publishing, the firm that owns the Village Voice.

Earlier this year, Stern had filed a lawsuit in federal court against NewVoice, claiming the use of the name “Voice” violated its federal trademark.

Neither party will divulge the terms of the settlement, citing a court-issued gag order.

NewVoice President Bill Craig was unavailable for comment. Stern President David Schneiderman had this to say: “We believe we have reached an amicable resolution whereby NewVoice Communications will no longer be using the Voice name or mark in connection with its business or its alternative newspaper the Bloomington Voice.”

According to a source with knowledge of the matter, NewVoice Communications will change its name to Yesse Communications. “Yesse” means “yes” in Swedish.

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