Ciao! Would you like to see the Colosseum in Rome, or navigate a gondola through Venetian channels? The AAN CAN rep who sells the most new advertising between now and May 31, 2006, will be spending three nights in each of those cities. And Classified Managers have not been forgotten -- AAN has assembled a "mini" prize package as a souvenir for the winner's manager.
The editorial programming scored high with attendees of both conferences, but the advertising and design streams were rated uneven at best. And while Craig Newmark was a particular favorite among the speakers at AAN West, attendees gave higher marks overall to AAN East. Still, the overwhelming majority of respondents agreed that both of this year's regional conferences were a success.
For the second year in a row, AAN papers can qualify for up to two free registrations to the annual confab, which will be held June 15-17 in Little Rock, Ark. In addition to former President Bill Clinton, Arkansas natives Wesley Clark and Susan McDougal have already been confirmed as speakers. And for the first time ever, AAN members will be able to register for the convention over the Internet.
In an effort to increase traffic to AltWeeklies.com, and thus to member papers' Web sites, AAN modified the story-sharing Web site today to display two slightly different versions of the home page for different audiences. AAN members who are logged in will still be greeted by a home page featuring every story posted on the site, while the general public will only see content that has been selected with the general user in mind. In addition, AAN is running AltWeeklies.com ads on blogs and at the South by Southwest Festival.
A recent survey of AAN papers revealed that the applications alt-weeklies are using to track circulation are as diverse as the newspapers themselves. A few papers rely on their in-house wiz for a custom-made program, but for the rest of the industry, a commercial package is the only sophisticated option. Alt-weekly circulation insiders describe their woes, successes, and dreams of better uses for the numbers.
As Editor in Chief of L.A. Weekly, Laurie Ochoa tries to find innovative approaches to special issues, so that "you don't feel like you're reading the same copy over and over again." Viewing the "Best of L.A." through a theme of the seven deadly sins won Ochoa and her staff a first-place AtlWeekly Award for Special Section. This is the 38th and final in a "How I Got That Story" series highlighting the AltWeekly Awards' first-place winners.
It was cold outside, but almost 220 individuals braved the weather in Washington, D.C., to attend the AAN East regional conference. They were rewarded with lively seminars, networking opportunities -- and an invitation to write on the walls.
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