As Google and Yahoo form partnerships with traditional media like newspapers and radio, ad agencies are starting to get worried. Their biggest concern? "Google could end up automating so much of the ad-buying process that companies no longer see the need to pay much for media buyers," reports the New York Times.

The Toronto alt-weekly is the first newspaper in Canada to adopt an "Ancient Forest Friendly" paper policy, which includes their commitment to use more 100% post-consumer recycled paper and paper from alternative sources such as flax and wheat straw. The shift will spare 28,000 trees a year, according to a press release, and NOW assumes a leadership role in persuading the newspaper industry to follow suit.