At its upfront presentation tonight, MTV Networks is expected to reveal new research showing that it's the prime beneficiary of the falling numbers of adults 18-34 at most of the broadcast networks. MTV Networks saw its 18-34 delivery jump 12 percent in the fourth quarter of last year compared to the same period a year earlier--the highest of only two networks that had double-digit gains in gross ratings points in the period.
Pop-up and pop-under ads should not display more than once during a user's visit to an individual Web site, according to new Web advertising guidelines issued by the Interactive Advertising Bureau. The announcement was one of a set of new guidelines released just before the IAB opened its national Leadership Forum meeting in New York City today. Other suggested guidelines deal with labeling and sizing.
The FAS-FAX report from the Audit Bureau of Circulations, released this afternoon, brought good news for the majority of the dozen biggest newspapers, but many other top 50 papers lost readers on weekdays for the six-month period ending March 31, compared with the same period last year.
NT Media of Phoenix, Ariz., has licensed iPIX AdPlus Prism software, a publishing tool offered by Publishing Business Systems. AdPlus allows advertisers to upload and edit their own photos and graphics, as well as proof their own layout for publication. NT says that the new online ad system will improve work flow and cut costs at its 11 papers by reducing support and maintenance needs in their advertising departments.
Julie Jargon has won second place in the John Bartlow Martin Award for Public Interest Magazine Journalism for her series, "The War Within," published by Westword. The series, which also won an Investigative Reporters and Editors Certificate this year, investigated patterns of sexual assault and institutional cover-up at the United States Air Force Academy near Colorado Springs. The Martin Award, now in its 16th year, is based out of Northwestern University's Medill School of Journalism where namesake John Bartlow Martin concluded his career in investigative journalism.
A free daily newspaper launched last fall, A.M. Journal Express, lost financial support from investors, the Associated Press reports. The Journal Express, published by American Consolidated Media, competed with Quick, a free daily still being published by The Dallas Morning News.
Sometimes word of mouth is a more effective way of promoting a paper than a print ad. That's why some alternative newsweeklies send street teams out to bars, movie theaters and cultural events to hand out freebies and stir up interest in their papers. When they dispatch their street teams to public places, alt-weeklies like NUVO and Boston's Weekly Dig are relying on a centuries-old marketing technique the music industry revived.
In an interview with A.J. Daulerio of The Black Table, New York Press editor-in-chief Jeff Koyen doesn't disappoint those who expect from him "a certain level of infamy," as Daulerio puts it. Koyen claims the alt-weekly model "is dead or dying," and the aging, liberal editors of those "stale, homogenous products" have lost touch with the young. He admits the Press, too, was aging badly, but he's trying to convert it back into "a venue for emerging talent." The result is more and younger readers, he says.
Jeff Koyen, editor-in-chief of New York Press, introduces the weekly's new design and structure by way of reminiscing about his first nine years with the paper and the lessons he learned on his journey up the masthead. NYP's new look, which hit the stands March 31, was developed and shepherded by creative director Nick Bilton.
Writing in "The Reliable Source," Richard Leiby (pictured) presents evidence to support the theory that Michael Rubin wrote the memo that was the subject of Jason Vest's story for the Association of Alternative Newsweeklies last week. Leiby describes Rubin as "a thirty-something neocon intellectual" who served as a Coalition Provisional Authority political officer in Iraq for nine months. He is now a scholar at the "hawkish American Enterprise Institute." Rubin wouldn't confirm or deny that he wrote the memo.
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