A series staff writer Jennifer Gonnerman wrote for the Village Voice in 2000 laid the groundwork for her new book, "Life on the Outside: The Prison Odyssey of Elaine Bartlett." The book, which was featured on the front cover of the New York Times Book Review March 21, describes Bartlett's life post-release. After serving 16 years for a drug offense, she tries to reconnect with the children accustomed to seeing her in a prison visiting room. "What jumps out at you from 'Life on the Outside' is the extent to which imprisonment has been normalized," reviewer Brent Staples writes.
Marketers looking to target women might try putting more humor in their ads. So say preliminary findings in a yearlong study prepared by Oxygen Media and Grey Global Group's MediaCom. The study focuses on women and humor. Initial findings were released today.
In another sign that commuter and youth papers are not a fleeting industry fad, free dailies now have their own national rep firm. Fittingly, perhaps, the Free Daily Newspaper Network (FDNN) launched today is headed by a former publisher of the Metro commuter dailies that spurred mainstream publishers in many cities to create their own free quick-read papers: James McDonald, now president of Journal Newspapers, which circulate in suburbs of Washington, D.C.
The new issue of the Dig looks a lot like The Boston Phoenix, with bylines that are plays on the names of Phoenix staff writers. The Boston Globe Names columnists Carol Beggy and Mark Shanahan report that the parody is the latest episode in a dispute over advertising tactics (third item). Dig publisher Jeff Lawrence has challenged Phoenix publisher Stephen Mindich to a one-mile footrace on April 19, with the loser required to make a donation to charity. Mindich hasn't responded.
People who regularly visit newspaper-produced Web sites are younger, better educated and more likely to be employed than general Internet users, according to a recent consumer study conducted for the Newspaper Association of America by MORI Research of Minneapolis. These visitors are also affluent and more likely to shop for and buy products online.
The findings of a study by a consortium of consumer packaged goods companies show that online advertising spurred lifts in sales ranging from 7 percent to 12.5 percent, demonstrating the extent to which an increase in the level of online media impacts offline sales.
Readers who are young (but not too young) and active attract peddlers of drink to alt-weeklies, and it shows in all the ads promoting liquor, beer and clubs. To compete with radio for those coveted ad dollars, some AAN papers cosponsor pub crawls, beer fests and jazz festivals—any event that involves good times and a bit to imbibe. Regional and national purveyors of alcohol are taking notice.
A writer for the Orlando Weekly column Happytown™ was there when George W. Bush kicked off his re-election campaign in Orlando March 20. Emily Ruff's note-taking looked suspicious to some Republican women, who accused her of being a "dirty hippie" and "terrorist." After Ruff responded with some chants of her own, a security guard escorted her out the door.
Among various forms of advertising, consumers are repelled by spam and telemarketing but feel fairly positive about print advertising, according to Dynamic Logic's Advertising Reaction Study. Among the consumers polled, the market research firm found that TV and online advertising fell roughly in the middle of the pack with regard to attitudes toward ad formats.
America Online today announced its first agreement with an advertising rep firm in a deal the interactive media giant hopes will help rev the nascent online radio category. Ronning Lipset Radio will sell audio advertising spots for AOL Radio properties Radio@Netscape and narrowband Radio@AOL services, which are both part of the AOL Radio@ Network. The Radio@AOL for Broadband service carries no audio ads.
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