FOR IMMEDIATE RELEASE
Columbus, Ohio (April 28, 2003) – If Alive — the music, art and culture newspaper of Columbus—was a talent search contestant, it would be strutting in the finalist circle with the competition biting its ink-covered nails. Alive’s redesign and rebranding, created by Method Integrated Marketing, has qualified for in the national ADDY competition to be judged May 2-3, 2003.
In addition, The Press Club of Cleveland has named Alive a finalist for Best Non-Daily Newspaper in Ohio. The Press Club of Cleveland’s Excellence in Journalism Awards recognizes Ohio’s top journalism performers. Awards will be announced June 13 in Cleveland.
The ADDY Awards is the American Advertising Federation annual competition that celebrates the “best of the best” in creative excellence in the advertising and communications community. Alive has been nominated in the category Best Publication Launch/Mixed Media. To qualify for the national ADDY competition, the entry must win at the local and regional levels. Entries from all over the country will be competing for the awards. Alive was one of the winners out of the 732 entries judged at the regional level that included talent from Cleveland, Cincinnati, Louisville and Indianapolis.
Alive is a locally owned and operated alternative weekly newspaper founded 20 years ago. The paper was completely redesigned and reformatted last October as Columbus’ leading music, art and culture newspaper. “We knew when we went to the folks at Method last year with our idea to refocus the newspaper that we were going to get a look and marketing campaign that reflected our desire to be engaging, fun and informative,” commented Alive Publisher Sally Crane. “Method has done a fantastic job translating our ideas into action, and we are thrilled that their peers in the advertising and communications fields are recognizing that.”
Brian Lindamood, editor