New Speakers, Sessions Added to AAN Web Conference Schedule

Heading to the AAN Web Conference in San Francisco? Check out the updated schedule of speakers and sessions here.

And don’t forget, the AAN member rate of $99 per person ends this Friday, January 13, going up to $199 per person after that.


2012 AAN Web Conference Schedule

Thursday, January 26

1:45 to 2:45  pm
Welcome and Opening Session
Terry Heaton a well-known blogger at his PoMo Blog, will talk about the newest monetization trends in local media and the reinvention of local media.

2:45 to 3:15 pm (concurrent sessions)

Is UX on Your Checklist?
Good usability, whether website, tablet or mobile application is a key factor in maintaining readership. Most of us don't have an in-house expert, so it has to become part of the editor's focus (yes, one more thing.) Come hear from Andrew Maier, a leading thinker on UX and author of UX Booth, on easy things you can do to make sure your online properties are well-designed and highly usable to the regular reader or to the new one.

2:45 to 3:15 pm (concurrent sessions)
How to Get in on the Buy, Even if You're a Small Fry
We'll hear from digital experts on the latest trends in digital buys and how to make sure you don't miss out.

3:15 to 4:15 pm (concurrent sessions)

Hands-on Learning
We'll have the creators of cutting edge apps, tools and information clearing houses that will give tutorials, including: Pro-publica, MapBox, TRAC, Cont3nt, ImageX and more. Note: this session is designed for web producers and editors with some technical experience.

3:15 to 4:15 pm (concurrent sessions)
Twenty Things
Twenty things you can do right now to get more pageviews, make money online, etc. Thing one: come to this session.

4:15 to 4:45 pm
Open Source Trends
The latest trends and programs in free open source software that you need to know about. 

4:45 to 5:30 pm
User groups and roundtables

Friday, January 26

9:30 to 10:15 am
Keynote Address
Speaker: Greg Stuart, Mobile Marketing Association and Former Head of IAB

10:15 to 10:20 am   
A Word from our Sponsors

10:20 to 11:10 am
How to Build What's Next for News
Entrepreneurial Journalism, author Mark Briggs will discuss the intersection of journalism and entrepreneurship. It's about the new business models for news and the startups and new projects that are flourishing around us, giving us a preview of what's next for news.

11:15 to 11:45 am
Trends in Mobile Ads and Search
Speaker: Grace Dolan, Head of Mobile Search, Google

11:45 am to 12:30 pm
Smartypants Showcase
We will see demos from cutting-edge resources and applications. Here’s the thing: all of them are free and easy to use and you should be using them. 
Presenters: Eric Gunderson, Mapbox; Anton Gelman,; Russ Choma, TRAC; Karen Borchert, OpenPublish/OpenAtrium/Tattler

12:30 to 1:30 pm

Networking Lunch

1:30 to 2:15 pm (concurrent sessions)
Cool shit with data for free.
Sarah Cohen, Duke University's Knight Chair, will lead a session on cool tools to use data and graphics.

1:30 to 2:15 pm (concurrent sessions)

Online Promotions
Advertisers are now media companies themselves…and thus the competition. But right now, there is money to be made and alts are in a good position to own a piece of the market. How do we do so?

2:30 to 3:15 pm (concurrent sessions)
Trends in Digital ads
Website, newsletter, sponsorships and more. We'll discuss what clients are looking for on both a national and local level.

2:30 to 3:15 pm (concurrent sessions)
This session will show you another look at how to apply them editorially, how they can help you do better journalism and keep traffic climbing at same time.

3:30 to 5 pm
Ignite at AAN: Three minutes, 15 slides. What Would You Say?
At Ignite events around the country,  artists, technologists, thinkers, and personalities take the stage to answer this challenge. We are bringing the concept to AANWeb. Our goal is to spark new conversations and collaborations across cultures and disciplines. Come share your latest app, creative idea, hire…anything you think is cool. Each participant has 3 minutes and can present up to 15 slides. Presenters share their personal and professional passions, using 15 slides that auto-advance for a total of just three minutes. Interested in presenting? Email us at web[at] Examples of Ignite talks are here:

Saturday, January 28

10 to 11:15 am
Innovative Revenue Ideas

How do you find new ways to sell out your ad space without selling out your soul? What great ideas can you steal from other papers and from bloggers and marketers? Neil Chase, who put in 25 years as a journalist and journalism professor and then five years on the dark side creating new revenue models, will lead a group brainstorming session where we share ideas, solve each other's problems and come up with new plans that people on both sides of the wall can love.
Presenter: Neil Chase

11:15 am to 12 pm

Social Media Checkup
What should you be doing on Facebook, Twitter, Tumblr, Google+? What should you be doing right at this very minute? What about next month?

12 to 1 pm
Lunch (included)

1 to 4 pm (concurrent sessions)
Digital Storytelling Workshop
Presented by the Knight Digital Media Center, this workshop will cover most aspects of multimedia news production; from basic storyboarding to hands-on instruction with hardware and software for production of multimedia stories.
Presenter: Jerry Monti, Knight Digital Media Center

1:15 to 2:15 pm (concurrent sessions)
Tablets Are Here to Stay
What are the trends? What should we be developing for tablets and how should we be developing for them?

2:15 to 2:45 pm (concurrent sessions)
Mobile Ads and Monetization for Smartphone and Tablet
Presenter: Michael Becker, Mobile Marketing Association

3 to 4 pm (concurrent sessions)
Budgeting for Technology Realistically
Web editor/no web editor? Programmer/no programmer? How do you deal with your staffing issues? We'll discuss these and other related issues.

4 to 5:30 pm
Killer Video with Your Mobile Device/Smartphone
Yvonne Leow, Associated Press