News Corp Australia goes ‘LIVE’ with Lineup Systems’ AdPoint to drive digital sales

News Corp Australia goes ‘LIVE’ with Lineup Systems’
AdPoint to drive digital sales.

• Lineup’s AdPoint improves ad operation
effectiveness for News Corp Australia’s digital customers
and ad sales teams
• Scalable and flexible architecture key to
supporting future ad sales business strategy
• Lineup Systems establishes another strategic
client for its expanding digital media reach

7th October 2013, London /Sydney- Lineup Systems today
announced it has entered the Australian market with one
of the country’s leading media companies News Corp

AdPoint unifies News Corp Australia’s ad sales management
system for its digital sites. Over eight million
Australians visit News Corp Australia brands across
tablet, mobile and web each month.

The AdPoint deployment includes multiple rate card
management, network targeting, buy-out/inventory
management and increased transparency, providing improved
organisational effectiveness and customer interaction
with digital sales teams.

“We are delighted to be deploying our AdPoint solution
with the largest media company in Australia, part of one
of the largest in the world,” says Michael Mendoza, CEO
of Lineup Systems, “It gives a strong endorsement in the
market for AdPoint, particularly in digital channels.
News Corp Australia is a key strategic customer, and we
are pleased to complement our multi-channel deployment
with one of News Corp’s other companies, News UK.

Growing digital ad revenues is a key objective for all
media companies and AdPoint provides the tools to make
this a reality. News Corp Australia not only increases
our International footprint but provides us with another
significant and highly valued client in a territory that
is very important and strategic for Lineup. ”

Mark McGrath, Director of Sales Operations & Systems at
News Corp Australia commented, “For News Corp Australia
the choice of AdPoint represents an important strategic
step in our business transformation process in driving
new digital revenues through greater customer engagement,
sales team collaboration and effectiveness. AdPoint’s
unique leading edge digital capability emphasises our
commitment to an innovative customer driven multi-
platform publishing approach. The platform provides
flexibility and scalability in what we have planned for
our customer offerings and what we to want to achieve for
our future business. As we make changes to our sales
model, AdPoint will allow us to support that change.
They offer the tools for a new way of doing business.

“We selected Lineup’s web-based AdPoint solution for its
ad sales operational excellence for digital campaigns and
its 100% web-based architecture and ease of integration.
We look forward to Lineup’s continued innovation of their
product offering.”

With AdPoint’s unique open architecture, News Corp
Australia has also been able easily integrate AdPoint
with some of its existing systems such as Google DFP and
JDE Finance.

Using AdPoint’s booking and finance modules, the
solution is implemented for over 250 seats and
accommodates digital advertising.. This includes
metropolitan sites such as and The
Australian, community, regional and magazine websites,
together with all the mobile channel platforms published
to smartphones, tablet apps and web.

About Lineup Systems

Lineup Systems delivers high performance advertising
sales tools designed specifically for multi-channel media
companies. Its collaborative media solutions – which can
be hosted, web-based or cloud-based – help to streamline
advertising operations, improve transparency and increase
Its clients include the world’s largest international
publishers News UK, Telegraaf Media Groep, Metro
International, Time Out London, Time Out New York, the
UK’s largest independent regional publisher Archant,
Village Voice Media, and Abu Dhabi Media.
Lineup Systems’ AdPoint products are installed across 33
countries in 21 languages, and support more than 2,500
users across the world’s leading publishers in achieving
their goals. Over 1000 titles, sites and stations rely on
Lineup Systems’ for their sales, advertising, planning,
editorial, pre-press and content management needs.

Media Contact

Michael Owen, Marketing Manager
Lineup Systems
020 3440 2425

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