Newspaper Classifieds In Today’s Media Landscape

New White Paper Now Available

New Westminster, B.C. (May 24, 2011) – As an industry leader in self-serve
classifieds with years of experience at solving newspaper challenges through
innovative technology, AdPerfect is offering a free white paper, Making the
Transition: Newspaper Classifieds in Today’s Media Landscape

The rise of pure-play online classified sites has brought about a revolution in
classified advertising. Newspapers can still create a viable classifieds business but
not without making significant changes to traditional business models. This white
paper outlines what kind of changes and classified strategy will prove effective in
today’s media landscape. It notes how publishers can control costs, better leverage
staff resources, capitalize on emerging opportunities, and drive revenue. Topics
covered include: digital classifieds, self-service, innovation, and social classifieds.

Visit to receive this informative free white

About AdPerfect:

AdPerfect offers comprehensive yet configurable advertising solutions designed to
achieve maximum revenue for media publishers. Our web-based applications
reduce costs, simplify workflows, and increase ROI.

Our suite of solutions include: Classified Advertising Solutions, which let transient &
contract advertisers place classified & display ads through a Self-Serve Order Entry
as well as promote classified listings using the Online Marketplace; Reverse
Publishing Solutions, which leverage existing online listings and reverse publishes
them to print, online, mobile, and social platforms; and Online Advertising
Solutions, which publish existing online inventory to dynamic, inventory-driven ad

AdPerfect’s solutions are used by over 450 media publishers across North America,
the UK, and Australia. Some customers include: McClatchy Company, New York
Times Regional Media Group, Metro Group, Postmedia Network,,, Pittsburgh Post Gazette,, AutoTrader UK, and Metroland
Media Group.

Contact: AdPerfect