Ruxton Changes Name to Voice Media Group

Full-Service Media Company’s Print, Online, Event and Street Teams Offer Brands One-Stop National Advertising Footprint With Hyper-Local Reach

PHOENIX — Voice Media Group, the one-stop lifestyle agency formerly known as the Ruxton Group, launched today, giving national brands a unique, targeted advertising gateway to young, urban consumers. As part of the Village Voice Media Holdings LLC family of companies, Voice Media Group helps brands engage with an audience of active young adults in every major national market through integrated print, online, event and street team offerings. In turn, it gives its alternative publisher partners access to valuable national brand marketing dollars.

Voice Media Group’s national network of 50 alternative print publications and more than 100 digital publications and Web sites reaches more than eight million newspaper readers, and receives more than 25 million unique digital visitors per month. It offers brands a national footprint with hyper-local reach to target consumers by verticals, interests, demographics or a combination of the three. In addition, Voice Media Group streamlines the ad buying process – from inventory to creative to billing – so advertisers can easily take advantage of the company’s entire platform and services.

“Voice Media Group has the tools to reach the audiences that are important to our partners and clients,” said Ali Nazem, SVP at Metro Newspaper Advertising Services, which has used Voice Media Group to execute campaigns for companies like Virgin America and Microsoft. “They have a powerful mix of local events, digital properties and traditional newspaper inventory that ensures the right message reaches the right people.”

“Our city-by-city, street-by-street approach gives advertisers the chance to engage their core demographic where they’re choosing to spend time, be it online, in print or on the street,” said Joe Larkin, SVP of sales, Voice Media Group. “Voice Media Group defines our evolution into full-service ideation, strategy and placement services. Advertisers now have the chance to take advantage of the person-to-person relationships our publications have built over many decades, while tapping into some of the most innovative digital options, print buys and events that reach consumers in ways never before possible.”

Voice Media Group also launched a new Web site, which clearly lays out full-service advertising options, along with deep insight into local events, promotions and publication specifics, enabling media buyers to easily visualize and price out digital, print and event options.

About Voice Media Group

As part of the Village Voice Media Holdings LLC family of companies, Voice Media Group represents 50 alternative print publication companies and more than 100 digital publications and Web sites. Its print, Web, event and street teams target young, urban consumers, giving advertisers local reach on a national scale. Voice Media Group (formerly Ruxton) was founded more than 25 years ago, and has now evolved into one of the leading multi-platform lifestyle media companies in the country.

Voice Media Group is an affiliate of Village Voice Media Holdings LLC.

Media Contacts:

Voice Media Group: Joe Larkin; phone: 602-229-8452

Village Voice Media Holdings LLC: Scott Tobias, COO; phone: 303-293-3535

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