San Diego, CA. â€“ saambaa recently added seven new AAN member publications to their
mobile entertainment app platform: the Austin Chronicle, Colorado Springs Independent, Charleston
City Paper, Boise Weekly, INDY Week, Memphis Flyer and Illinois Times. The platform allows any
publisher to add revenue by creating a powerful mobile app, which showcases local event and
entertainment content. Two of saambaaâ€™s partners, Boise Weekly and Jackson Free Press, each
added over $9,000 of mobile revenue in January alone.
â€œOur publisher partners continue to be innovative with the platform in ways that weâ€™ve never
even thought of.â€ Said saambaa CEO and co-founder, Matt Voigt. â€œThe platform is very flexible,
so publishers have been selling exclusive channels to advertisers, or creating their own channels
for revenue-generating promotions like â€˜Coffee Weekâ€™ or â€˜Pizza Weekâ€™, which their readers love.
We also have a new contest feature launching in February, which is going to be a huge deal for
advertisers and fun for readers. With the importance of mobile growing every day, our partners can
stay relevant with zero up-front investment.â€
Saambaa does not charge fees for its platform. Publishers get their own unique, custom-branded
iPhone and Android entertainment app as part of a revenue sharing partnership with the Company.
And because itâ€™s a revenue-sharing relationship, saambaa acts as an extension of the publisherâ€™s
team to ensure theyâ€™re not left alone to navigate the complexities of mobile.
Saambaaâ€™s apps leverage proprietary technology that gives readers the power to share listings with
friends using text messages, emails and push notifications. Saambaa has deep mobile experience,
with technology chosen by Apple from over 500,000 apps and featured in the App Store. This allows
saambaa to be uniquely positioned to help the publishing industry transition into mobile with a
The name saambaa is inspired by the Brazilian tradition of music, dance, energy and people coming
together â€“ in-person â€“ to have fun. Download some example publisher apps and discover more
about saambaa at www.saambaa.com.