Some alternative weekly publishers tell AJR they have cut back on ads from adult advertisers because raunchy ads scare away traditional advertisers. Others, like the Memphis Flyer, insist on tops for their advertisers' topless dancers. Alison Draper, publisher of the Dallas Observer, says she just wants to "clean up the book" to attract higher-end advertisers. Others are taking the same steps, breaking with a traditionally significant sector of alt-weekly advertising.
Dallas Observer's Eric Celeste understands why the local daily rejects them, but he's not sure why his own paper is cutting back. Publisher Alison Draper says it's because sex ads are "a managerial nightmare." And Editor Julie Lyons, who thinks the ads are "disgusting," calls Draper's decision to scale them back "the most courageous thing I've ever seen a publisher do."
"It's a newspaper advertising category that for decades has been owned lock, stock, and fur-lined handcuffs by alternative papers," reports Editor & Publisher's Mark Fitzgerald. "But now increasing numbers of daily newspapers are coyly succumbing to the many seductions of sex ads." Don't provide a sales rep, jack up the rates, slap restrictions on the ads -- despite these barriers, adult sections in most alternatives still grow like kudzu. Daily papers are beginning to take notice.
