A new report issued by The Media Audit reveals that 43.8 million adults have read an alternative newsweekly or visited an alt-weekly website in the past 30 days. The study, which looked at 117 papers in 88 markets, reveals an average readership of 374,296 adults in 2007 compared to 362,938 in the previous year, a 3 percent increase. In addition, the average number of unique monthly web visitors in 2007 is up nearly 7 percent from 2006. "One of the benefits for alternative newsweeklies is the opportunity to reach outside the city where papers are not as readily available," says Bob Jordan, president of International Demographics. "There are a lot of people who come into the city from the suburbs for entertainment and these alternative newspaper websites are positioned as one of the best choices for restaurant, live music, and concert recommendations." RELATED: BizReport says "advertising in alternative newspapers could result in a gold mine for many advertisers."

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