A name change and other moves for the Dayton, Ohio, alt-weekly are designed to attract new readers, recover the old and stabilize the bottom line, Publisher Kerry Farley tells AAN News. Among the changes are a renewed focus on suburban issues and a more conservative editorial voice designed to appeal to suburban movers and shakers, Farley says. "It's better to be in a room full of people making decisions than outside with a picket sign," he says.
The city of Dayton, Ohio has a new paper this week: AAN member Impact Weekly changed its name to Dayton City Paper and has "abandon(ed) the bully pulpit," Publisher Kerry Farley tells the Dayton Daily News. According to Farley, Dayton wasn't receptive to the traditional format of an alternative weekly, so in a bid to reach new readers he plans to change the left-leaning paper into a forum for local opinion that spans the ideological spectrum.
A state appeals court has sided with City Pages (Twin Cities) in its attempt to force the state and Blue Cross/Blue Shield of Minnesota to reveal how much they paid a high-powered law firm for its work on the state's lawsuit against the tobacco industry. "We saw the lawsuit as a golden opportunity to remind our elected officials and their powerful friends that to be healthy, a democracy must be watched over by a free, independent, and vigorous press," the paper says in an unsigned editorial.
Long-time General Manager Amy Austin was promoted to publisher of D.C.'s alt-weekly, taking over from Thomas Yoder, who also has responsibilities in Chicago with CP's sister paper. "I think we've gotten to the point now where this is just a mature, strong paper with not only a great person in Amy, but a good management staff under Amy," COO Jane Levine tells the Washington Business Journal.
Alternative newsweeklies have found myriad ways to team up with competitors for lucrative cross-promotional arrangements. Radio is perhaps the most common partner for alt-weeklies and music events the most frequent vehicle for cooperation, Ann Hinch writes for AAN News. Television and even print, however, have been mined by AAN members “to reach a broader audience and more diverse demographic.”
Can Gannett Co. create alternatives to itself? Burl Gilyard, himself a former alt-weekly staff writer, looks into Gannett's plans to launch entertainment weeklies in Lansing, Mich., and Boise, Idaho, for AJR. Berl Schwartz, editor of the alt-weekly City Pulse in Lansing, says Gannett's targeting these small markets because it "wants to feed on the guppies before it heads to the deeper waters."
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