The paper changed its name to Santa Cruz Weekly earlier this month because "the metropolitan flavor of the name never fit well with the character of Santa Cruz." Plus they were tired of being mistaken for the bus company. "At a transformative moment in the publishing industry, we've adopted a decidedly newspaper-y name to express our optimism about weekly print," wrote editor Traci Hukill and executive editor Dan Pulcrano in a note announcing the change to readers.

Continue ReadingMetro Santa Cruz Adopts New Name and Design

Peter Koht, a former reporter and editor for Metro Santa Cruz who has been working in PR for the past year, began work Monday as Santa Cruz's temporary economic development coordinator. "While Santa Cruz leaders tout Koht's PR credentials as crucial to forming strong relationships between businesses and the city," the Santa Cruz Sentinel reports, "union leaders and others have raised eyebrows at the city's hiring practices and wonder if now is the right time to appoint someone with little business experience to a business job that pays $35 per hour."

Continue ReadingCity Takes Heat for Tapping Ex-Altie for Economic Development Post

When Steve Billings thought about what kind of food reviewer he wanted to be, he knew one thing. He didn't want to write dish-by-dish accounts of dining out. Instead, in his award-winning column for Metro Santa Cruz, he writes of the philosophy behind making sauerkraut, the goals of an organic farmer and other topical subjects. This is the 19th in a "How I Got That Story" series highlighting the AltWeekly Awards' first-place winners.

Continue ReadingSteve Billings: It’s Not Just About Food