McGinnis, who is management information systems (MIS) director for PW parent company Review Publishing, says they started sketching out the new site at the end of 2007. The Weekly unveiled the redesign early last month. "From a design perspective, it was about making [the site] look more pleasing," he says. "From a traffic perspective it was about decreasing bounce rate and increasing time on site."

Continue ReadingKeith McGinnis Talks About Philadelphia Weekly’s Site Redesign