Long-time General Manager Amy Austin was promoted to publisher of D.C.'s alt-weekly, taking over from Thomas Yoder, who also has responsibilities in Chicago with CP's sister paper. "I think we've gotten to the point now where this is just a mature, strong paper with not only a great person in Amy, but a good management staff under Amy," COO Jane Levine tells the Washington Business Journal.
As the alternative newsweekly industry matures, competition from dailies and other media for the desirable 18-to-34 reader intensifies, E&P's Lucia Moses reports in this week's cover story. Despite the burgeoning youth-oriented offerings from daily media empires, "it may not be all that dire for alt-weeklies," she concludes. "They are a long way from being confused with dailies. They still write with more opinion and attitude, and take more risks."
"Does the U.S. Department of Justice really have so little to do it must investigate why a couple of alternatives were folded?" E&P asks in a Nov. 25 editorial. With so many media outlets in both the Los Angeles and Cleveland markets where the two alternative weekly chains closed papers to end head-to-head competition, advertisers have plenty of places to go. "It's not an argument Justice can make with a straight face," E&P concludes.
Charles Whitaker, director of the Academy for Alternative Journalism at Northwestern University's Medill School of Journalism, says the Chicago dailies' two new youth-oriented weekday tabs "are neither hip, nor smart, nor in any way sophisticated." Whitaker, a former editor of Ebony, says he'd hoped the Tribune and the Sun Times would have used their considerable resources to achieve "a radical rethinking of what newspapers are and what they can be. ... Boy, was I wrong."
Alternative newsweeklies have found myriad ways to team up with competitors for lucrative cross-promotional arrangements. Radio is perhaps the most common partner for alt-weeklies and music events the most frequent vehicle for cooperation, Ann Hinch writes for AAN News. Television and even print, however, have been mined by AAN members “to reach a broader audience and more diverse demographic.”
RedEye and Red Streak both "suck to similar degrees, and both emulate the clichés of youth-oriented marketing: brevity, snark, 'edginess' ... and color," Whet Moser of The Chicago Maroon writes. But their other, more important, failures include not being a substitute for the "brevity and depth" of the Internet or either a viable substitute for or a precursor to reading the regular daily, the University of Chicago columnist writes.
Chicago's new weekday tabloids RedEye and Red Streak are pulling the same display advertisers as AAN members Chicago Reader and Chicago Newcity, Jeremy Mullman reports in Crain's Chicago Business. "This will have some short-term impact on the Reader," newspaper consultant Scott Stawski tells Mullman. "I believe it'll put Newcity out."
Chicago Media Examiner spoofs the Chicago Tribune's new "alternative" weekday tabloid, RedEye. Chicago Red Face has a cool Top Ten Reasons to Read This Web Site list, a whining sports column, lots of blocks of type and pix and a paean to its readers: "You, dear reader, rule the Earth!!! You are most definitely the most coolest person ever ... We love you. We want to perform oral homage on you. We just can't put into words how amazingly incredible you are and how honored we are by your existence. Keep up the good work! "
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