While some marketers have long feared that the Internet would cut into the time consumers spend with other media--such as television and print media--it appears that the opposite is true. Adults who go online most frequently also watch more shows and read more newspapers than their less wired counterparts, according to a Carat Insight analysis of data from Mediamark Research, Inc. and Multimedia Scan. The report, based on personal interviews and surveys of 23,000 U.S. adults conducted over a period of several months during the end of 2003 and beginning of 2004, found that adults who go online at least daily watch 46 more minutes of television a day than those who go online less frequently. The daily Web habitues also reported reading at least 16 magazine issues and 27 newspapers in the prior month
Affluent young adults between the ages of 25 and 34 are more familiar with--and dependent on--the Internet than other online consumers, which leads them to engage in a broader range of online activities, according to a report from JupiterResearch.
The report, "Young Affluents Online," finds that young adults who earn more than $75,000 a year use the Web, on average, 43 percent more than the average online consumer for Web browsing, entertainment and media consumption, shopping and e-commerce, and other online activities. Their less prosperous counterparts between the ages of 25 and 34 use the Web the same amount as average online consumers in all age groups, according to the report.
According to the latest U.S. census, Latinos are now the country's largest minority group. With this in mind, the question of how alt-weeklies serve this important segment of the population becomes one of increased urgency. Marty Levine reports for AAN News on how papers from Miami, Fla., to Columbus, Ohio, to Orange County, Calif., are addressing the issue of Latino coverage in their area. It may surprise no one that, for each paper, the questions -- as well as the answers -- are unique to the community they serve.
An increase in outlets for journalism has meant static or even shrinking audiences for most news sources. The only sectors experiencing growth are "online, ethnic and alternative media," according to a report issued today by the Project for Excellence in Journalism. The report also said "alternative weeklies are arguably the most dynamic of all the media" and often delve "into areas that the mainstream dailies avoid or do not cover extensively—from city politics to government to entertainment."
More people are reading daily newspapers, but in 2003 they spent a minute less on the weekday paper and seven minutes less on the Sunday paper than they did the previous year. Readership continues to drop in the 18- to 24-year-old age group "despite fresh efforts by many papers to reach younger readers," Editor & Publisher reports. Highest readership was found among African Americans and those 65 and older. Findings are from a survey by the Readership Institute, a division of the Media Management Center at Northwestern University.
