Advertising staff at LA Weekly are to vote Friday on whether to join the union that already represents editorial employees at the alt-weekly. Editorial staff are shocked that management is resisting extending union representation to ad staff because the paper has always had an ardently pro-union editorial stance, reports the Los Angeles Times. Publisher Beth Sestanovich, however, tells the Times she pushed for a vote rather than the more pro-forma card check organizing because "while our editorial policy is pro-union, it also is pro-democracy."
Knute "Skip" Berger signs on with Seattle Weekly after a two-year hiatus from his job as editor in chief. He says he brought over Chuck Taylor from Seattle Times as managing editor because he was so impressed with Taylor's work on the strikers' version of the daily in 2000-2001. Seattle native Berger says he's a "mossback with no intention of moving anywhere else," and glad to be back in the alternative world.
Independent Weekly's acquisition of Raleigh's alt-weekly the Spectator will allow the newly merged Independent to beef up its A&E coverage and leaves Creative Loafing with more cash for its four AAN-member papers. "One of us ultimately had to give in to create a single financially successful paper, and we yielded to local ownership," said Ben Eason, CEO of Creative Loafing Inc.
Media giant Gannett Co. is launching its first salvo in a war to win the elusive 25-to-34 year old reader away from alternative newsweeklies. In Lansing, Mich., and Boise, Idaho, Gannett dailies are set to begin publishing "alternative" weeklies this fall. Established alts in those markets are bracing for the ruthless competition described by Richard McCord in his book "Chain Gang." Berl Schwartz, publisher of City Pulse in Lansing, scoffs at the notion the Gannett weekly will be an edgy alternative publication. "What is it an alternative to?" he asks. "Itself?"
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