Breaking with the long tradition of producing separate versions of ads for the Hispanic and non-Hispanic U.S. markets, a number of top advertisers such as Coca-Cola Co. and Volkswagen are using a single Spanish-language ad for all markets.
Deutsche Bank publishing analyst Paul Ginocchio cut his retail advertising growth forecast for the newspaper industry while warning that department store spending is migrating to TV as stores focus on brand-building.
In a message originally sent to an AAN listserv, Cincinnati CityBeat Editor and Co-Publisher John Fox tells AAN News that a kickoff party for the Cincinnati Enquirer's "faux alt weekly" was held last week. The new paper, which hits the streets Oct. 29, has been christened Cin. Fox speculates about the meaning of "Cin" and says a 64-page, four-color prototype, "Looks a lot like Thrive in Boise, where the Enquirer's new publisher came from -- similar layout and flow, with 10 pages of daily classifieds in the back. Not a single story jumps."
Even without a recall election in California to help fuel its growth, advocacy advertising would still be a substantial category. Unions, ballot activists, political parties and other groups are spending more in recent years -- reaching some $300 million in the first half of 2003 -- on ads designed to sway public opinion on various issues.
Rapper David "Sir Dyno" Rocha tells Justin Berton he was just playing a role when he recorded a norteno gangsta CD glorifying gang life. But federal authorities say he was part of a recorded recruiting exercise for Nuestra Familia, Northern California's most notorious prison gang. Now Sir Dyno faces a possible life sentence on a RICO charge.
The state Senator from Thousand Oaks is "simultaneously nonchalant and stiff"; he "makes bargain-shoe salesman look charismatic" by comparison; and his take on social issues is "to the right of Dwight D. Eisenhower." So why are the lefties at OC Weekly endorsing the most conservative candidate in the race to replace California Governor Gray Davis? R. Scott Moxley explains.
Payments to access personals and dating; business and investment; and entertainment and lifestyles categories accounted for 65% of all online content buying in the first half. That was up from 61% a year ago.
From the unconventional My Own Private Idaho and the experimental Gerry to the "feel good" Hollywood hit Good Will Hunting, Gus Van Sant has consistently defied expectations. Van Sant's latest film, Elephant, a fictional account of two teenage boys on a murderous rampage at their Portland high school, may be his most shocking work yet. Some say the movie, clearly inspired by the 1999 killings at Columbine High School, is little more than a snuff film. Willamette Week's David Walker talks to Portland's prodigal filmmaker as he prepares for the storm of controversy likely to result from his insistence on following his own vision.
