In an examination of the growing influence of social bookmarking sites (like Digg.com, Del.icio.us, Newsvine.com and others), the Wall Street Journal ferrets out and profiles the "handful of users" who are key influencers, from a 12-year-old Canadian to the proprietor of an antique rug store in Italy. "The opinions of these key users have implications for advertisers shelling out money for Internet ads, trend watchers trying to understand what's cool among young people, and companies whose products or services get plucked for notice," the Journal says. "It's even sparking a new form of payola, as marketers try to buy votes."
The ads for the upcoming film "The Number 23" featured confessions -- from obsessions with Justin Timberlake to fears of dying -- taped live at a bar in Washington, D.C. and broadcast online, the Times reports. "Big marketers are excited about video because it's a very familiar format," says John Paulson, president of G2 Interactive. "It doesn't feel as foreign to them as in the old days of a banner ad or Web site content."
Britt Robson, who will leave March 1, tells the Star-Tribune his chief reasons for quitting were editor Steve Perry's recent resignation and the hiring of an editor from out of town to succeed him. "There was absolutely no pressure on me to leave," Robson says. "I just didn't want to be an unhappy, divisive force on the staff, which I would have been if I had stayed." He had spent over 10 years at the paper and was among Steve Perry's closest confidants, according to the Star-Tribune.
After testing mobile banner ads in the U.S. last November with Pepsi, Yahoo this week launched display advertising for cell phones in 18 countries, including the U.S., Online Media Daily reports. The ads will allow users to click-to-call marketers directly or link to mobile sites for more information on offers. The mobile ad market was $1.4 billion this year, and is expected to grow to $2.9 billion by 2011, according to JupiterResearch.
Newly elected Rep. Steve Cohen (D-TN), the first non-African American representative since 1974 from Tennessee's majority-black Ninth District, will keynote this weekend's staff-training conference, AAN announced today. Cohen served Memphis in the Tennessee State Senate for 24 years before replacing Harold Ford, Jr. as the city's congressman. For the first time since it premiered in 2004, attendance at AAN East is likely to exceed the total at AAN West, which was held in San Francisco in late January. MORE AAN EAST NEWS: Helen Sutton, who spoke in Little Rock at the 2006 convention and racked up one of the highest scores in the history of AAN's post-convention survey, has been confirmed as the sales-track speaker on Friday afternoon.
After the Manhattan alt-weekly named Keach Hagey its new media columnist last week, it didn't take long for the NYC blogosphere to find her band, Fur Cups For Teeth, which Philadelphia City Paper has described as "part vacuum-pushing pep squad, part women's studies posse." But Hagey assures Gawker that her new responsibilities at the Voice will not be the demise of Fur Cups. "Nothing's gonna happen to the band," she says. "We're going to keep rocking!"
Admitting it "has had a rather checkered history when it comes to our commitment to the Web," the paper announces it is moving into "the mid-2000s" with its newly reconfigured site. Among the changes: the blogs are no longer using Blogger, i.e., an open-source software solution; a "toolbox" with listings and classifieds has been added to each page on the site; and the previously pay-for-access editorial archives are now free.
The Internet giant says the trial run of the program -- in which advertisers bid for open ad space in newspapers -- has exceeded its expectations, E&P reports. Peter Cobb explains one of the attractions of the program for his business, eBags.com: "[It] makes it easier for people like us ... I didn't have to call up the sales reps ... I wouldn't know where to start."
- Go to the previous page
- 1
- …
- 597
- 598
- 599
- 600
- 601
- 602
- 603
- …
- 1,266
- Go to the next page
