The ads for the upcoming film "The Number 23" featured confessions -- from obsessions with Justin Timberlake to fears of dying -- taped live at a bar in Washington, D.C. and broadcast online, the Times reports. "Big marketers are excited about video because it's a very familiar format," says John Paulson, president of G2 Interactive. "It doesn't feel as foreign to them as in the old days of a banner ad or Web site content."
Britt Robson, who will leave March 1, tells the Star-Tribune his chief reasons for quitting were editor Steve Perry's recent resignation and the hiring of an editor from out of town to succeed him. "There was absolutely no pressure on me to leave," Robson says. "I just didn't want to be an unhappy, divisive force on the staff, which I would have been if I had stayed." He had spent over 10 years at the paper and was among Steve Perry's closest confidants, according to the Star-Tribune.
After testing mobile banner ads in the U.S. last November with Pepsi, Yahoo this week launched display advertising for cell phones in 18 countries, including the U.S., Online Media Daily reports. The ads will allow users to click-to-call marketers directly or link to mobile sites for more information on offers. The mobile ad market was $1.4 billion this year, and is expected to grow to $2.9 billion by 2011, according to JupiterResearch.
Newly elected Rep. Steve Cohen (D-TN), the first non-African American representative since 1974 from Tennessee's majority-black Ninth District, will keynote this weekend's staff-training conference, AAN announced today. Cohen served Memphis in the Tennessee State Senate for 24 years before replacing Harold Ford, Jr. as the city's congressman. For the first time since it premiered in 2004, attendance at AAN East is likely to exceed the total at AAN West, which was held in San Francisco in late January. MORE AAN EAST NEWS: Helen Sutton, who spoke in Little Rock at the 2006 convention and racked up one of the highest scores in the history of AAN's post-convention survey, has been confirmed as the sales-track speaker on Friday afternoon.
After the Manhattan alt-weekly named Keach Hagey its new media columnist last week, it didn't take long for the NYC blogosphere to find her band, Fur Cups For Teeth, which Philadelphia City Paper has described as "part vacuum-pushing pep squad, part women's studies posse." But Hagey assures Gawker that her new responsibilities at the Voice will not be the demise of Fur Cups. "Nothing's gonna happen to the band," she says. "We're going to keep rocking!"
Admitting it "has had a rather checkered history when it comes to our commitment to the Web," the paper announces it is moving into "the mid-2000s" with its newly reconfigured site. Among the changes: the blogs are no longer using Blogger, i.e., an open-source software solution; a "toolbox" with listings and classifieds has been added to each page on the site; and the previously pay-for-access editorial archives are now free.
The Internet giant says the trial run of the program -- in which advertisers bid for open ad space in newspapers -- has exceeded its expectations, E&P reports. Peter Cobb explains one of the attractions of the program for his business, eBags.com: "[It] makes it easier for people like us ... I didn't have to call up the sales reps ... I wouldn't know where to start."
A new study released by the Audit Bureau of Circulations and NSON Opinion Research says few advertisers have confidence that their online ad impressions are measured and reported accurately, according to E&P. Ninety-one percent of the 270 online ad professionals surveyed said it's important to audit ad impressions and 89 percent want to see the verification of online traffic. In addition, 83 percent of survey respondents plan to increase online ad spending in 2007, and more than half expect double-digit budget increases. The survey also found that younger respondents were more trusting than older ones. Seventy-five percent of those under 25 said they trust metrics provided by online publishers, compared to only 22 percent of those between 55-64.
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