A recent survey of AAN papers revealed that the applications alt-weeklies are using to track circulation are as diverse as the newspapers themselves. A few papers rely on their in-house wiz for a custom-made program, but for the rest of the industry, a commercial package is the only sophisticated option. Alt-weekly circulation insiders describe their woes, successes, and dreams of better uses for the numbers.
Tom Gascoyne is ending his 11-year tenure at CN&R, he announced in his regular column yesterday. Gascoyne jokes that he was "scooped" by the Chico Enterprise Record, which published a front-page story on his resignation. ("Talk about your slow news days," he says.) Gascoyne told AAN that he has "become sort of disenchanted with the game. While we try, as a wiser newspaper person once said, to comfort the afflicted and afflict the comfortable, in the end it is the comfortable who buy all the advertising."
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