FOR IMMEDIATE RELEASE
Roxanne M. Cooper
Director of Sales & Marketing
Association of Alternative Newsweeklies
WASHINGTON, DC — September 7, 2007— The Association of Alternative Newsweeklies (AAN.org) has developed a special application for iPhone users which that can be accessed at phone.altweeklies.com. Largely based on David Cann’s iPhone simulation framework (davidcann.com/iphone/), which was built using the Yahoo UI library, the AltWeeklies.com iPhone application displays headlines from the latest news, politics, culture, movie+tv, music, book and food+drink content from more than 100 alternative newsweeklies in the U.S. and Canada.
As daily newspaper readership continues to deteriorate, as radio and television audiences become progressively more fragmented, as competition for the 18- to 39-year-old demographic soars in an already cluttered marketplace, alternative newsweeklies continue to engage young, active, educated and influential readers.
Since its founding in 1978, the Association of Alternative Newsweeklies has grown to include 130 free-circulation weekly newspapers throughout North America. More than 25 million print and online readers in markets as diverse as Memphis and Montreal, Pittsburgh and Pasadena, Chicago and Charlotte, rely on their local alternative newspaper for local news, political opinion and arts coverage they won’t find anywhere else.
For more information about AAN, go to www.aan.org.