As part of an initiative launched earlier this month, AAN members from Hawaii to New York are running inventive marketing programs to get their readers to shop locally this holiday season. The papers are urging readers to spend at least $100 of their holiday money this fall at locally owned stores in their communities — a move that could pump more than $2.9 billion into urban economies during this recession-plagued season.
Here’s what some papers are doing:
Albany, N.Y.: Shopping for Your Community
Athens, Ga.: Shop Your ATH Off
Berkeley/Oakland: Make the Pledge
Columbia, S.C.: Shop Local and Win
Eugene, Ore.: Recycling Our Bucks
Honolulu, Hawaii: Stay Local!
Jackson, Miss.: Think Global, Buy Local
Long Island, N.Y.: Keep It On Long Island
Madison, Wisc.: Isthmus Asks Consumers to Shop Local This Holiday Season
Monterey County, Calif.: Building an Economic Stimulus Package from the Ground Up
Reno, Nev.: All in This Together
Sacramento: Shop Local!
San Francisco: Saving the Economy One Gift at a Time
San Jose, Calif.: Why Shop Local?
Toronto: NOW Magazine has teamed up with the local Business Alliance for Local Living Economies (BALLE) Green Enterprise Toronto in supporting a Buy Local initiative. NOW editor and CEO Alice Klein is a co-founder of Green Enterprise Toronto.
A local merchants association in San Francisco is even getting into the act: The Potrero Hill Association of Merchants and Businesses
Editor & Publisher weighs in on the effort: Alt-Papers Promote Local Shops as Holiday Gift-Giving ‘Alternatives’