Philadelphia Firm Defines New Revenue Stream to Benefit Customers
FOR IMMEDIATE RELEASE
JANUARY 5, 2010
Sidney Simon, owner and CEO of Bartash Inc., Philadelphia’s largest coldset web printer and a leading manufacturer of magazines, newspapers, and niche publications, proudly announces that his company has launched a patent-pending program called Bartash ROI: Response Oriented Inserts™ that boosts advertising insert revenue for its customers.
Eric Roberts, Bartash Director of Sales states, “The company has procured new advertising insert business for our many publisher clients in a program targeting well-defined and desirable demographics. We recognize that helping our clients grow their business is the best way to grow ours. When we studied the list of approximately 300 publications that we print, we immediately saw patterns that are ideal for national advertisers. Singly, many of these regional and niche publications don’t have the circulation numbers to entice the largest insert advertisers, but through the Bartash ROI™ program, advertisers can achieve the response they want.”
Adam Sweitzer, Non-Print Media Sales Specialist at Bartash explains, “Printing such a diversity of publications for so many publishers in one location gives us the opportunity to attract and satisfy new advertisers. These advertisers will also have the option of selecting single publications to test market inserts prior to larger roll-outs. While the opportunities for geographic saturation mailings are obvious, it’s the niche-market targeting that holds the greatest attraction for many advertisers.”
In addition to accepting outside inserts, Bartash also prints inserts and detached address cards in-house, giving them greater control over the entire process. In 2009 Publishing Executive Magazine ranked Bartash Inc. one of the top 20 magazine printers in the U.S. A leading manufacturer of magazines, newspapers, and niche publications, employing nearly 300 people and operating a 100,000 sq. ft. facility, the company has 5 presslines, full prepress, postpress, imaging and mailing capabilities. Bartash specializes in newspaper and magazine manufacturing, 1 to full-color printing, fulfillment and distribution, variable data imaging, production consulting and internet publishing. Operating 24/7 with live technical support, Bartash has built a reputation for award-winning service, quality, and innovation. For more information click: www.bartash.com.
Director of Marketing
Direct Phone: 215.305.7318
rgreene (at) bartash.com