ORLANDO â€“ Following eight months as general manager of Orlando Weekly â€“ and eight successful years before that as the paperâ€™s advertising director â€“ Graham Jarrett was officially named publisher of the alternative weekly, effective Sept. 1. The move comes at a time when the paper has seen monumental fiscal growth despite market trends, Jarrett says. Though some of that relates to an improving economy, much of it is the result of an improved product.
â€œIâ€™m excited about it because we have a lot of new people on board, and we are concentrating resources in areas we havenâ€™t in the past: marketing, design, the paperâ€™s new physical format, our digital presence,â€ he says. â€œItâ€™s resulting in noticeable growth in both revenue and audience, as well as in the community’s response to us. Today people are really into what we are doing, and they are letting us know.â€
Last month, Orlando Weeklyâ€™s parent company, Times-Shamrock Communications, announced that it was selling off its alternative properties, including Orlando Weekly, Cleveland Scene, Detroit Metro Times, Baltimore City Paper and San Antonio Current, in order to better focus its media portfolio. In light of its present surge in both sales and content, Jarrett is very optimistic about Orlando Weeklyâ€™s future and the energy and resources that new ownership can bring.
â€œWe are evolving and attracting new people. We will continue at the level we are currently operating,â€ Jarrett says. â€œIn fact, I see a lot of growth potential.â€
Regional publisher for the Baltimore City Paper, Orlando Weekly and San Antonio Current Michael Wagner is confident that Jarrett will advance the Orlando paperâ€™s award-winning legacy as it moves forward.
â€œGraham is going to be a great publisher for Orlando Weekly,â€ Wagner says. â€œHeâ€™s very passionate about Orlando and about what we do and has great vision as to where weâ€™re going.â€