Lineup Systems’ impressive growth and technology roadmap secures future for publishers in a turbulent market

Lineup Systems’ impressive growth and technology roadmap
secures future for publishers in a turbulent market.

• Lineup Systems doubles year on year revenues for
• Investment in talent acquisition programme
ensures best expertise from the industry
• Lineup technology roadmap is defined, assured
and key to future success

November 13th 2013, London , Lineup Systems, one of the
fastest growing vendors in the fiercely competitive
advertising systems market has announced another year of
significant revenue growth and expansion . Underpinned
by major client wins at companies such as News Corp
Australia, NewsUK and Holland’s Telegraaf Media Groep
(TMG), among others , Lineup have achieved record growth
in a market that has been going through a major
shakedown beset by mergers, acquisitions and technology
shifts .

With its multi-channel, web-based AdPoint solution,
Lineup has continued to deliver a stable and progressive
environment for publishers wanting a future at the
cutting edge of advertising sales. AdPoint offers a
streamlined ad operation across CRM, sales, ad booking,
invoicing and analytics and has quickly become the ‘go-
to’ solution for major publishers across the globe.
They have continued to expand through investment in a
talent acquisition programme which ensures they are
recruiting only the highest qualified and experienced
professionals from the advertising systems technology
sector . Project management and deployment teams have
increased, whilst there has been further expansion to its
international sales region focus across EMEA,
Scandinavia, Central Europe , US and Australia.

“It is another excellent performance for the company,”
says Lineup Systems CEO Michael Mendoza. “Lineup remain
on an ambitious growth path and its AdPoint solution
continues to be the product of choice for major
International publishers and we are delighted to be
working with many of them around the world.”

“Recently we have seen moves in the market with
technology providers and technologies changing hands
which will ultimately put doubts in the minds of some
publishers wanting to know just where their platform and
support is heading,” adds Michael. “The AdPoint
technology remains the most advanced and agile in the
market and its development roadmap is defined and
assured. It is backed-up by the best mix of technical
knowhow and support that can be offered and we can
provide a secure future for publishers. Lineup’s success
makes us even more committed than ever to deliver long
term value and speedy ROI for our customers wherever they
are in the world.”

Early in 2012, Lineup announced it took substantial
(seven figure) development capital from NVM Private
Equity . This is being invested in providing the right
capability to deliver and support major new clients, as
well as to ensure that the long term AdPoint development
plan is secured. To help accommodate its rapid staff
expansion Lineup have also moved into new larger US
and UK offices as they build for future business goals.

About Lineup Systems
Lineup Systems delivers high performance advertising
sales tools designed specifically for multi-channel media
companies. Its collaborative media sales solutions –
which can be hosted, web-based or cloud-based – help to
streamline advertising operations improve transparency
and increase profits.

Its clients include the world’s largest international
publishers including News UK, News Corp Australia ,
Telegraaf Media Groep, Metro International, Time Out
London, Time Out New York, the UK’s largest independent
regional publisher Archant, Village Voice Media, and Abu
Dhabi Media.

AdPoint, Lineup’s 100% web-based system ,has increasingly
become the go-to solution in the marketplace for
publishers . The AdPoint products are installed across 33
countries in 21 languages, and support more than 2,500
users across the world’s leading publishers in achieving
their goals. Over 1000 titles, sites and stations rely on
Lineup Systems’ for their sales, advertising, planning,
editorial, pre-press and content management needs.

Media Contact

Michael Owen, Marketing Manager
Lineup Systems
020 3440 2425

Leave a Reply