Magazine Trade Association Unveils New Name

From the New York Times:

The trade association for the consumer magazine industry is joining other organizations in media and marketing in rebranding itself to better reflect the realities of competing for consumer eyeballs and advertising dollars in the 21st century.

The Magazine Publishers of America is being renamed MPA — the Association of Magazine Media (dash and all). The dispatching of “publishers” from the name is meant to signal how readers can engage with magazines beyond the printed page through nontraditional means like Web sites, mobile devices, tablets, events, social media, books, retail presences and even branded merchandise.