Phoenix Media Group and AWN Launch National Converged Media Platform

MediaX Partners Launches Converged Media Platform For The Alternative Industry

June 3, 2008

The Phoenix Media/Communications Group in partnership with the Alternative Weekly Network today announced the launch of a national advertising and marketing solutions company, which combines the experience of AWN with the power of a proprietary, converged media platform.

The focus of this new venture, called MediaX Partners, is the creation and management of integrated media programs that use the power of a fully-integrated print, online, radio, mobile and promotions platform. This platform provides national and regional brands the ability to engage with the active audiences captured by AWN across the country in ways never before available.

Under the direction of the Phoenix Media/Communications Group, pioneers in proven, converged media programs, MediaX Partners will leverage the power of the combined media properties of the Alternative Weekly Network — comprised of more than 110 weekly publications and websites in diverse markets across the country, along with independent alternative radio stations in key markets, a national promotion company and custom mobile marketing and content applications to provide powerful, turnkey “360 degree” promotion and advertising programs for brands.

“MediaX Partners is a creative consultancy that dynamically expands the power, reach and influence of the Alternative Weekly Network providing new, and significant, opportunities for AWN papers and clients as well as readers,” said Bradley Mindich, president of the Phoenix Media/Communications Group. “Importantly, we know this works and with major brands now looking for, and expecting, streamlined network buys, creative solutions and more value for their buy, the timing has never been better for AWN to leverage its experience and take the lead in this ‘new media’ world.”

The capabilities of MediaX Partners will include:

  • Media Partnerships and Planning
  • Alternative Weekly Media Distribution
  • Interactive, Rich-Media Web Solutions
  • Strategic Marketing Services
  • Mobile Marketing/Content Solutions
  • Custom Design Services
  • Event Management and Execution
  • Cross-Content Programs
  • Staffing Solutions
  • Local Publicity Planning
  • Street Marketing
  • Broadcast Integration

In addition to MediaX Partners serving AWN, our platform and approach is available to all other AAN publications who are interested in utilizing converged, multi-media advertising and marketing programs for their clients.

Interested in learning more about MediaX Partners?

Everett Finkelstein
Vice President of National
Phoenix Media/Communications Group
MediaX Partners
401.273.6397 X219

About the PM/CG: The company was founded in 1966 when the Boston Phoenix began as a four-page arts-and-entertainment weekly, the Phoenix is the flagship property of the Phoenix Media/Communications Group, which in addition to the Phoenix weekly newspapers in Rhode Island and Maine and Stuff@Night comprises the FNX Radio Network; Phoenix Interactive (,,; Phoenix Ventures (the sports and magazine group that publishes the official year books for the Boston Bruins, the Boston Celtics, and the Boston Marathon,; People2People Group (audiotext and social networking applications); g8wave (marketing and content using SMS and other mobile technologies); and Mass Web Printing (four-color offset printing).

About the Alternative Weekly Network (AWN): The Alternative Weekly Network (AWN) is comprised of 110 weekly publications with circulation reaching 7 million and readership of more than 17 million adults. These strongly independent, alternative weeklies vary from market to market, while sharing certain core characteristics: edgy reporting, inventive graphic design and a definitive role as the local entertainment source.

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