New Westminster, B.C. – AdPerfect, a web-based software solutions
provider to
media publishers, launches Postmedia Network’s Community Publishing group on
its industry-leading classified platform to offer Your Community Marketplace.
Serving the Lower Mainland and Fraser Valley regions of B.C., Postmedia Community
Publishing, comprised of 12 community newspapers including the Vancouver Courier, Burnaby Now, and Chilliwack Times, is now providing their local communities a trusted classified site.
Since putting the site live “we’ve seen a ten-fold increase in revenue,” says Mike
Rutigliano vice
president advertising sales and digital media at Postmedia Community
Publishing.
“Community newspapers need to invest in online and world-class technology. We
need to give
consumers what they want when they want it, and AdPerfect’s self-serve is a big
part of it,”
Rutigliano explains.
Fully powered by AdPerfect, Your Community Marketplace offers an online self-
serve order entry,
available 24/7, for advertisers of any type to create their own print and/or online
ads. The site also
offers an online marketplace that displays advertisements and announcements.
With the ability to syndicate classified content to additional online verticals or
vendors and social
media channels like Facebook, AdPerfect’s solution generates additional revenue for
publications
like Postmedia’s newspapers while streamlining internal processes.
“As community papers, we are all about hyper-local. From a community perspective
newspapers
have a good opportunity in online classifieds, and can take advantage of the fact
that they are
trusted,” Rutigliano explains.
AdPerfect offers its self-serve classified platform as a performance-based free
model, giving
publishers, particularly smaller communities like those belonging to Postmedia
Community
Publishing, the opportunity to change their classified strategy to digital-first with a
comprehensive
solution without having to incur expensive setup fees. “AdPerfect’s free model is
great, it’s helpful
in achieving our goals,” Rutigliano notes.
AdPerfect also powers all Postmedia Network daily newspaper self-serve sites,
including Vancouver Sun/Province and Toronto’s National Post.
“Working with Postmedia Network and its properties over the past five years has
proven to be a
great partnership. We continue to innovate providing reliable technology that
supports their
advertising initiatives. Powering Your Community Marketplace is just one example of
how AdPerfect
supports Postmedia Network’s overall classified strategy,” explains Steve Kump
president & chief
technology officer at AdPerfect.
When asked why he continues to choose AdPerfect as their classified solutions
provider Rutigliano
said, “Its not a traditional vendor relationship. When we are successful then
AdPerfect is
successful.”
About AdPerfect:
AdPerfect offers comprehensive yet configurable local & classified advertising
solutions designed to
achieve maximum revenue for media publishers. AdPerfect’s web-based
applications reduce costs,
simplify workflows, and increase ROI. The suite of AdPerfect solutions include:
Classified Marketplace Solutions, Integrated Media Solutions, and Online Advertising Solutions.
AdPerfect’s solutions are used by over 450 media publishers across North America,
the UK, and
Australia. Some customers include: The McClatchy Company, New York Times
Regional Media
Group, Metro Group, Postmedia Network, Boston.com, Cars.com, AutoTrader UK,
and Metroland
Media Group.
AdPerfect Contact:
Christine Hamann
1.866.475.0555
marketing@adperfect.com
www.adperfect.com
