For years, editors of AAN papers talked about having a Web site they could use to buy articles from each other in a pinch. This year DesertNet built them the site, AltWeeklies.com. Over the summer, editors filled the story-sharing site with news articles, commentary and reviews. And now AAN's director of sales and marketing, Roxanne Cooper, is promoting AltWeeklies.com to the public with the hope of building a broader online audience for all AAN papers.

Continue ReadingMarketing Campaign for AAN’s Story-Sharing Site to Begin

In an opinion piece published in Boulder Weekly, AAN executive director Richard Karpel recounts a phone interview he gave to The Daily Camera. The Boulder, Colo., daily is launching Dirt, a free weekday paper targeting 18- to 24-year-olds, and its reporter wanted a comment. Karpel obliged, explaining why Dirt, like any number of similar tabloids, would ultimately fail to reach young people: Daily papers tiptoe around potentially offensive language and subject matter; they're too "objective" for passion or point of view; and they're institutions far removed from the world most young people inhabit. The Camera chose to publish his one comment that tended to make the opposite point, so he lays out his full argument here.

Continue ReadingAAN’s Karpel Predicts Faux Alternatives Will Fail