Creative Loafing, Inc. has named Alex Kam its chief digital officer to oversee the digital operations of the company's six publication. Most recently, Kam was vice president of digital media for ALM/Incisive Media North America (publisher of The American Lawyer and other journals), and he has also served as general manager of new media for Major League Baseball. "It's not about building something and they will come. It's about understanding what users want and bringing them to you," Kam says in a note to employees. "Digital allows you to do this in many different ways ... but it's driven first and foremost by content." He will work out of D.C.

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