The new venture, called MediaX Partners, is a national advertising and marketing solutions company that will focus on "the creation and management of integrated media programs that use the power of a fully-integrated print, online, radio, mobile and promotions platform," according to a press release. "With major brands now looking for, and expecting, streamlined network buys, creative solutions and more value for their buy, the timing has never been better for AWN to leverage its experience and take the lead in this 'new media' world," Phoenix Media/Communications Group president Bradley Mindich says. The group will be open to all AAN members, not just those currently served by AWN.
The national advertising firm announced today that all "AAN publications that meet a set of standards and practices specifications are eligible for non-exclusive representation by the Ruxton Digital Media Network." Ruxton currently represents 39 alt-weeklies and says it is on pace to deliver more than $2 million in digital sales this year to its partner publications. "Our growing success in digital sales to date and increasing demand from advertisers for more inventory has spurred us to open up the network to all AAN papers," Village Voice Media president and chief operating officer Scott Tobias says in a press release. "A large national digital advertising network will give everyone the opportunity to participate in the growth of national digital advertising sales."
San Antonio Current publisher Chris Sexson has accepted the position of publisher at Detroit's Metro Times. Both papers are owned by Times-Shamrock Communications. Sexson, who has been with the Current for five years, will take over at Metro Times in mid-June.
Times-Shamrock Communications this week announced plans to begin passing operational control of the company to the fourth generation of the Lynett-Haggerty family. Four family members will join publisher William R. Lynett as chief executive officers, since they've completed the company's Management Development Program, a four-year track that provides future Times-Shamrock leaders with experience in each of its three major divisions as well as a year interning at an outside media company. The company, through its Times-Shamrock Alternative Newsweekly Group, owns AAN members Baltimore City Paper, Metro Times, Orlando Weekly, and the San Antonio Current. Of the new CEOs, Scott Lynett and Bobby Lynett spent time working at City Paper; while George V. Lynett Jr. put in three years at the Current. In addition, City Paper promotions manager Greg Lynett will now take the helm as publisher of The Citizens Voice in Wilkes-Barre, Pa.
That seems to be the opinion of Ed Avis, who looks at the challenges alt-weekly owners are facing in a piece for Quill, a magazine published by the Society for Professional Journalists. Not surprisingly, he says the biggest challenge to the business is the internet. He talks to the Austin Chronicle's Louis Black, Creative Loafing's Ben Eason, and Times Shamrock's Don Farley to see where they are at in relation to the internet, and, more importantly, where they're trying to go. Ultimately, Avis thinks that the challenge of the online market -- in concert with the aging of the original alt-weekly founders -- is what's behind the industry's increased consolidation. Northwestern University professor and Academy for Alternative Journalism director Charles Whitaker agrees. "I think the (older owners) have had difficulty adjusting and figuring out the new media landscape, particularly the internet and things like Craigslist," he says. "At the same time, a group of new owners said, 'We can do this as a chain. We still have our alternative press sensibilities, but by pooling our resources we can run these papers more efficiently than they had been run in the past.'"
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