In an area as large as Los Angeles, there are plenty of opportunities to serve niches, says Group Publisher David Comden, who recently launched two new weeklies in the market. Southland has assembled an all-star cast of alternative journalism veterans at LA CityBEAT and ValleyBEAT, and with the company's paper in Pasadena, now circulates 140,000 papers each week in the L.A. basin. Comden says he'll offer low-price options to advertisers and an "alternative to the alternative" for LA's younger readers.
"You need this," claims the debut editorial as Southland Publishing launches two new alternative papers in the Los Angeles area after buying the assets of New Times L.A. "In recent years local readers have experienced their own pain when two local weeklies -- the Los Angeles Reader and the New Times L.A. -- were prematurely shuttered for no reason other than financial expediency," the editorial states. "They mattered, and then they were gone." For their part, the mantra of LA CityBEAT and ValleyBEAT is "to explore, to challenge, and to celebrate the substance and irreverence of our vast city."
Howard Blume says no "upstart" among the "lower-budget alternatives" springing up in the LA Basin will challenge LA Weekly citywide. The paper has fired Valley Business Printers, owner of its newest competitor, Southland Publishing Co., Blume reports. Southland purchased the assets of the closed New Times LA, plans a summer launch of weeklies in L.A. and the Valley, and has hired Editorial Art Director Dana Collins away from LA Weekly. Plus former LA Weekly Publisher Michael Sigman is consulting with Southland, Blume writes.
