Village Voice Media Holdings' Voice Local Network has tapped Analog Analytics to provide a local coupon solution for its publications. The company's software offers interactive coupons for local online publishers and advertisers, as well as a scalable platform to integrate and optimize the performance of both traditional advertising like print with online interactive and mobile. "We are constantly seeking ways to enhance and extend local online advertising, going beyond our own sites," VVM president and COO Scott Tobias says in a release. "Interactive coupons in all media are very effective and Analog Analytics does an excellent job in providing this technology."

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