Telegraaf Media Groep (TMG) goes live with Lineup Systems’ AdPoint to kick-start new advertising strategy in record time

• Ad operations for 350 users, over 100
publications including 17 daily newspapers, taken live
in less than 3 months
• Lineup’s AdPoint flexibility allows integration
with TMG’s existing systems

11 June 2013, London . Lineup Systems, the leading
international provider of web-based advertising and CRM
systems are pleased to announce a recent deployment of
their AdPoint solution at the Telegraaf Media Groep
(TMG), one of the largest publishers in The Netherlands.

The solution, which covers 350 users booking over 6000
ads per week, many of them with regional variations, was
successfully implemented in just under 3 months.

Lineup was chosen following an in-depth selection process
by TMG as part of a companywide business transformation
process. Key to Lineup’s success was the ability to
demonstrate the flexibility and functional fit of its
AdPoint solution offering a complete Saas based multi-
channel approach for TMG’s complex and varied advertising

AdPoint allows TMG to manage many diverse sales offerings
of regional and local ad combinations of products,
pricing and discount packages from over 100 publications.

Its architecture also provides the integration
flexibility to operate with TMG’s existing systems
including ClassWizard, Oracle Financials and in-house
production and customer databases.

TMG is publisher of Netherlands’ largest circulation
newspaper De Telegraaf and publishes over 100
publications, including Noordholland’s Dagblad with 9
regional editions and 80 free weekly local newspapers
through its HDC and HC subsidiaries. It has recently
embarked upon a major business transformation process
with aggressive deadlines which included changing many of
its titles to a ‘tabloid’ format, and combining their
separate advertising operations into a single ad booking
system. By bringing a long term vision and understanding
of TMG’s business goals and exacting timelines to the
table Lineup was able to optimise the advanced capability
and flexibility of the AdPoint technology to secure a
successful and speedy deployment.

TMG’s Information Manager Mark Nouwen comments, “We
selected Lineup’s AdPoint solution as it had the best
architecture and functionality for our future business
challenges. It allows us to manage complex sales
offerings and enables us easy integration with our
existing systems in areas such as self-service, ad layout
and finance. Finally, Lineup’s AdPoint gives our sales
team a clear strategic advantage in our market through
its unique capabilities.”

Mark adds, “Lineup clearly understood our business goals,
aggressive timelines and with the AdPoint solution they
were able to take an extremely complex operation live in
just 3 months, an incredible feat.”

“TMG is a clear leader in the Dutch market. This
deployment was extremely complex, involving over 350
users and more than 100 publications with complicated
package and pricing scenarios. It was an enormous
challenge but AdPoint performed well and the Lineup and
TMG project team were well organised and focused to
achieve the business goals,” says Lineup’s CEO Michael
Mendoza. ” We look forward to working further with TMG
going forward.”

Future phases of the project will include managing all
advertising for De Telegraaf as well as TMG digital ads
enabling TMG strategies for shared sales organisation,
cross media offerings and further cost efficiencies.

About Lineup Systems

Lineup Systems delivers high performance advertising sales tools designed specifically for multi-channel media
companies. Its collaborative media solutions – which can
be hosted, web-based or cloud-based – help to streamline
advertising operations, improve transparency and increase

Its clients include the world’s largest international
publishers News International, Metro International, Time
Out London, Time Out New York, the UK’s largest
independent regional publisher Archant, Village Voice
Media, and Abu Dhabi Media.

Lineup Systems’ AdPoint products are installed across 33
countries in 21 languages, and support more than 2,500
users across the world’s leading publishers in achieving
their goals. Over 1000 titles, sites and stations rely on
Lineup Systems’ for their sales, advertising, planning,
editorial, pre-press and content management needs.

Media Contact

Michael Owen, Marketing Manager
Lineup Systems
020 3440 2425