Every week we round up media news you may have missed.
- U.S. advertising spending is still below its 2007 peak and will remain there “for several more years” according to some forecasts.
- Meanwhile, Google ad revenue has surpassed all of U.S. print media.
- U.K. publishers that had been reliant on classifieds are now “desperately courting” alternative advertising models.
- How technology is driving a disintermediation of the marketplace and is eliminating the vast “middle” infrastructure of the economy.
- “The era when editors outlasted emperors has passed,” writes Jack Shafer after the resignation of Washington Post executive editor Marcus Brauchli after four years at the helm. “Today, [a] top editor can rely on no more longevity than your average NBA coach, who fully expects to be dribbled out the door (or take the initiative to make a fast break for it) after a few seasons.”
- Goodbye to daily deals? Groupon emphasizes always-on deals.
- What it was like designing banner ads for the Obama campaign.
- 20 percent of web users notice behavioral-advertising icons.
- Who gets counted as hyperlocal?
- And finally, why you should always be very, very careful before publishing an image you pulled off the internet.
