Partnership Extends Publishers' Local Platform to Mobile
San Mateo, CA and Encinitas, CA (Nov. 20, 2008) — Zvents, a local search engine and paid listings ad network, today announced a partnership with Verve Wireless, the leading provider of mobile publishing technologies to local media companies. The fusion of the two companies’ technologies empowers publishers with mobile, local search to deliver opportunities and advertising that enhance users’ choices and experiences, as they explore communities, towns, and cities looking for things to do.
“Mobile is a key aspect of local search, and our collaboration with Verve Wireless reflects Zvents’ overarching commitment to helping local businesses find their customers and promote themselves,” said Ethan Stock, Zvents CEO and founder. “With Verve’s mobile publishing technology, our current and prospective media network partners can provide their audience with a comprehensive local search experience, anytime and anywhere.”
Zvents powers a local search and paid listings ad network, using event listings to promote local business listings, for hundreds of partners including mtvU, MSN, NBC AT&T/YELLOWPAGES.COM, LA.com and Boston.com.
The Zvents network also includes many of the major media news groups that partner with Verve Wireless: McClatchy Interactive, Freedom Communications, and the New York Times Regional Media Group.
“Mobile devices are crossing the chasm from being solely a communication tool to becoming users’ primary instrument for on-the-go information. Community information such as local events and neighborhood venues is highly sought out and in demand while we move about in our day to day life,” said Art Howe, CEO of Verve Wireless. “This is why we’re pleased to now offer our local media partners access to the Zvents national database of local entertainment, events and activities so these partners can include it as part of their local mobile content offering.”
The collaboration converges Zvents’ and Verve Wireless’ technologies and enables local publishers to heighten their users’ mobile experience when searching for local promotions, events, and community things to do.
Zvents is a local search and advertising network with hundreds of web and mobile partners, featuring event listings to promote local business. Zvents provides a complete and compelling local user experience, enabling users to find, contribute, share and promote local businesses, entertainment, sports activities, retail promotions, events, and performers. The company aggregates rich business and event information from the open-web, user-contributed content, 3rd party event sources, and links high-quality editorial partner content with its search index. For more information, visit www.Zvents.com.
About Verve Wireless
Based in Encinitas, CA; Verve Wireless, Inc., and their proprietary Verve Local Content Gateway(TM) allow local media companies and advertisers to seamlessly extend their reach into mobile devices across all the major carriers. Verve Wireless currently works with leading local media companies from across the country including dailies, alternative newsweeklies, city magazines, radio stations, and television stations.