Sarah Billingsley, an advertising executive whose experience at several alternative weeklies brought her to AWN two years ago as Ad Coordinator, has been named Communications Director for the Alternative Weekly Network. In addition to becoming an AWN Director where she now coordinates the 95-member advertising cooperative’s national sales efforts, Sarah assumes additional responsibilities associated with the long-time position held by John Morrison who left the company in March.
Village Voice Media Holdings' Voice Local Network has tapped Analog Analytics to provide a local coupon solution for its publications. The company's software offers interactive coupons for local online publishers and advertisers, as well as a scalable platform to integrate and optimize the performance of both traditional advertising like print with online interactive and mobile. "We are constantly seeking ways to enhance and extend local online advertising, going beyond our own sites," VVM president and COO Scott Tobias says in a release. "Interactive coupons in all media are very effective and Analog Analytics does an excellent job in providing this technology."
The Audit Bureau of Circulations' interactive unit, ABCi, is teaming with Verve Wireless to audit newspapers' mobile content delivered via the Verve publishing platform. As a result, ABCi says it is now able to provide newspaper publishers and advertisers with independently verified mobile usage data generated from apps, e-readers, and mobile browsers. "It's clear that mobile represents the next generation of publishing," says Art Howe, CEO of Verve Wireless. "In order for advertisers to have confidence in the medium, there has to be accountability and verifiable usage statistics. ABC's interactive audit services are ideally suited to audit user data across all mobile technology platforms, all devices and all networks."
Sacramento News & Review and the Chico News & Review today announced a partnership with eVoter, a website that connects Sacramento and Chico voters to polling place locations, election information, candidate profiles and endorsements prior to California's Primary Election on June 8. "Our readership is involved and interested in local and state politics," says Deborah Redmond of the News & Review. "eVoter will provide information about local candidates and their positions in an easy-to-use format."
Erich Burnett has been named editor of the Cleveland Scene. Burnett is a Cleveland native whose background includes 12 years as an editor of Scene and corporate editor for Scene's previous parent companies, New Times and Village Voice Media. Burnett most recently served as senior editor for Village Voice Media. Burnett took over as editor on April 13. The Scene is part of Times-Shamrock Communications.
The board members of Dane Buy Local, a coalition of local independent businesses, organizations and citizens in and around Dane County, Wisc., have selected Isthmus advertising manager Colin Murray as the organization's new Board Chair. The group, which includes more than 425 members, provides support and promotion for locally owned businesses.
Foundation says Raleigh/Durham's Independent Weekly, Indianapolis' Nuvo and the Nashville Scene have recently launched new sites on the Foundation platform. These three papers join 21 others on the content management system, which is specifically geared toward AAN papers.
The Spokane, Wash., alt-weekly has re-launched its website, Inlander.com. The redesign features faster load times, online archives stretching back 10 years, a regularly updated, all-in-one blog (a la The Stranger's Slog) and, crucially, a searchable, sortable, shareable entertainment listing system. The redesign was made possible through months of work with Wisconsin-based WeHaa, a web-publishing company that is also currently working with the Santa Fe Reporter, Ohio's Athens News and Birmingham Weekly. "My major goal was to really give The Inlander the dream site ... [to] give them the best tools to grab the online market," says Cesar Montes, president of WeHaa. "We keep growing and growing and growing, because we are [always] open to hearing the needs of the publisher."
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