Forkfly Announces New National Sales Director and Sales Consultant

Portland, Ore. – Forkfly today announced the introduction of a new national sales director, Mr. Simon Mulverhill, and sales consultant Mr. Sammy Papert. The announcement comes on the heels of Forkfly’s deployment into 20 new markets.

Effective immediately, Mulverhill will lead sales efforts in Forkfly’s push to work with media partners in every major market in America. Over the course of the next few months, Forkfly will be making a series of announcements regarding new media partnerships.  

Mulverhill is a 15-year veteran of the alternative newsweekly business with advertising sales management and publishing experience.  Starting at Illinois Times, in Springfield (IL) as Ad Director in 1994, he was promoted to Publisher in 1997, and while there launched a parenting publication, Springfield Parent.  He then headed south as Publisher of the San Antonio Current in summer of 2000.  After five years, he moved into the non-profit world, with management positions at Big Brothers Big Sisters of South Texas, and Kids Sports Network.  He returned to the alternative newsweekly world in summer of 2008 as Advertising Director of The Austin Chronicle.

“We are honored to have Simon join our growing team at Forkfly,” said Paul Wagner, Forkfly CEO. “Simon’s extensive experience will help our current and prospective media partners to feel confident in our abilities to work within their industries.”

Forkfly has also engaged the services of sales consultant Sammy Papert. His 15 years of selling tens of millions of dollars of newspaper advertising at the Papert Companies, a national advertising sales organization which represented 500 daily newspapers, will serve Forkfly and customers admirably. Papert served as Chairman and CEO of Belden Associates, the well regarded newspaper research and consultancy for ten years before founding Wormhole, LLC in February of 2009. Wormhole connects organizations to their business and consuming audiences in unique and fast ways by leveraging technology and the web – a perfect fit with Forkfly.

“Sammy’s experience brings key insights from both the newspaper and research industries,” said Forkfly CMO Stephanie Hooper. “We’re looking forward to having both Sammy and Simon on board.”

In addition to the most recent market deployments, Forkfly announced they are in active talks with over 60 more. They are projecting 80 by year-end, with more than 200 signed on by year-end 2012.

Forkfly’s locational mobile coupon platform offers a wholesale platform for media partners to sell space to merchants in their own local community. Advertisers use Forkfly as a fully integrated measurement dashboard to manage their print, digital and social media buys. The Forkfly business model allows media partners, who get exclusive rights to the Forkfly platform in their DMA, to utilize their own sales team and existing merchant relations.

Forkfly offers a robust social network capability and built in customer loyalty program with smart phone redemption for both Android and iPhone.

About Forkfly
Forkfly is a marketing and promotional platform for media partners that benefit customers and merchants. Merchants can leverage social media networks, mobile technologies, and a creative distribution strategy to find new customers, engage customers, and build brand loyalty. Customers use Forkfly to find and redeem deals, perks, rewards, and other incentives from hundreds of merchants “on the fly.” For more information, visit

Stephanie Hooper

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