Times-Shamrock Papers Join Ruxton Media Group

August 11, 2008

The Ruxton Media Group’s national advertising reach expanded into additional key U.S. markets today as four prominent media properties joined its family of print and online publications.

Ruxton Media Group and Times-Shamrock Alternative Newsweekly Group are pleased to announce that Times-Shamrock’s publications in Baltimore, Orlando, San Antonio and Detroit have joined their recently acquired sister paper in Cleveland as members of the Ruxton fold.

“We are very excited that these papers have chosen to return to the Ruxton group for their national advertising needs,” said Joe Larkin, Ruxton’s senior vice president of sales operations. “It’s great to have Don Farley and his team back again.”

Under the arrangement, Ruxton will serve as the publications’ exclusive representative for national print advertising. It also will provide non-exclusive representation for online advertising through its fast-growing Ruxton Digital Media Network.

Discussions between Ruxton and Times-Shamrock began earlier this year when Ruxton’s parent company, Village Voice Media, was negotiating the sale of Cleveland Scene to Times-Shamrock, said Scott Tobias, president and chief operating officer for VVM.

“In our talks with Don, we both realized that there were great advantages to both parties in resuming our relationship,” Tobias said.

The expansion at Ruxton reflects VVM’s commitment to resources, personnel and growth in both print and digital formats, added Tobias, and that willingness to invest in the industry’s future is something VVM shares with Times-Shamrock.

“We have always had a good working relationship with Village Voice and New Times and we felt that with our acquisitions in Cleveland, their strong track record in national print sales and the tremendous progress Ruxton has made in the digital sales arena, the time was right to re-join them,” said Farley, group publisher for the Times-Shamrock publications.

The addition of the Baltimore City Paper, the Orlando Weekly, the San Antonio Current, and the Detroit Metro Times means Ruxton now has a print presence in 50 American cities, including all of the top 20 U.S. markets. The group’s total weekly print circulation now exceeds 3.6 million and its digital network — which encompasses the newspaper websites for those same 50 publications plus other publications both with and without print properties — provides more than 11 million unique visitors and close to 67 million page views per month.

Ruxton’s national clients include Converse, Vans, Volkswagen, Sprint, Anheuser Busch Co., T-Mobile, Bacardi, Ford Motor Company and American Express.

Joe Larkin
Senior Vice President
The Ruxton Media Group
joe.larkin (at) ruxton.com

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